There are numerous factors influencing your ranking on search engines. Some of them are visible when you are visiting a website. Others are hidden in the back-end; the more technical SEO techniques. An example of some of the technical items:
Meta descriptions: in the code of the website, you have the opportunity to let search engines know what every specific pages of your website is about.
Images: search engines can’t see pictures. Especially when your sites holds a lot of videos and images, it is essential you give them alt texts, a way of telling search engines what can be seen on the images.
Loadtime: Often an item that is overlooked is the loadtime of the website. More and more website have beautifully looking animations and videos in their website. However, this can negatively impact the loadtimes of your website. A website that has a slightly above average loadtime can already be negatively impacted in the Google rankings.
Next to the three mentioned above, there are many more factors that can alter your ranking. We can help you optimize your back-end and make it fully Google-proof. We can do this for all websites build in the most common coding languages.
Next to the technical part, the content of your website is an essential part in the Google ranking. Is the content on your website reflecting what people are looking for? Some elements that influence your ranking significantly are:
Keywords: it is key to identify which keywords have the highest volume of searches by consumers. To identify the best words, we will use our keyword tools.
Duplicate content: make sure content on your website is not the same as content on other websites. This is called duplicate content and will decrease your Google ranking.
On page content: Do you have the right text and correct text build up on your website? Search engines give a higher weight to more important text on your website, such as titles and subtitles (called H1 and H2 headers).
This is just highlighting a few elements you can change to influence your Google ranking. To analyze your opportunities and the current strengths of your website we will make –amongst others – use of well-known and widely used tools such as Google Analytics and Google Search Console (previously called webmasters).
What is the difference between SEO and SEA? Search Engine Optimizations (SEO) optimizes your website to ensure a higher ranking on Google. However, ranking high organically is never a guarantee. Furthermore, the first few positions when someone types in a search term on Google are normally given to advertisements. Google calls this Adwords. SEA stands for Search Engine Advertising, the Adwords you buy on Google.
You can use Search Engine Advertising to ensure a top position on Google (or other search tools) when:
Do you want to discuss if SEO or SEA is needed or interesting for your company? Or whether your focus should be on other types of advertising (like social media)? Feel free to contact us to set up an introduction meeting!
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