Ad Buying - Digital Marketing
Posted by Seventury | 12 May 2020

When you are investing in online advertising there are many ad buying options. Every week new ways to purchase and structure ads are arising. We can imagine it starts to...

188 LikesComments Off on Digital Marketing – Ad buying options
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Posted by Seventury | 25 June 2019

Internet robots, spiders, web bots, crawlers. Bots are known by many names. But what are they exactly? Bots are little software programs that were created to perform elementary and repetitive...

195 LikesComments Off on The Good, the Bad and the Bot
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Seventury, UTM codes, UTM builder, newsletter
Posted by Seventury | 16 May 2019

Every brand sends a newsletter, places a branded content article on an external site or uses an influencer for their product. The results are likely to differ, and of course...

182 LikesComments Off on How do you measure the effectiveness and results of a campaign or newsletter? Use UTM codes!
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service marketing, seventury, marketing research
Posted by Seventury | 04 May 2019

Marketing for Services is challenging. The rules of product marketing don’t apply and there are other factors to consider. In the service marketing industry, it is all about perception.  ...

180 LikesComments Off on Marketing for Services
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Posted by Seventury | 12 December 2016

We no longer need to address the importance of Social Media for businesses. Throughout the last few years’ social media channels have proven their branding value for companies. Where the...

164 LikesComments Off on How to set up an Instagram Business Account?
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performance based advertising
Posted by Seventury | 12 December 2016

Performance based advertising is a form of marketing where all ads are bought per measurable action. Some examples of those actions are clicks, purchases or video views. Performance based marketing...

163 LikesComments Off on What is Performance Based Advertising
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Posted by Seventury | 24 September 2016

Like every child, I also was frequently asked: “what do you want to do when you grow up”. The answer to this was fairly easy to me: I wanted to...

170 LikesComments Off on Seventury – How it all began
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