Blog

Posted by Seventury | 25 June 2019

Internet robots, spiders, web bots, crawlers. Bots are known by many names. But what are they exactly? Bots are little software programs that were created to perform elementary and repetitive tasks on the internet that are too time-consuming or dull...

Seventury, UTM codes, UTM builder, newsletter
Posted by Seventury | 16 May 2019

Every brand sends a newsletter, places a branded content article on an external site or uses an influencer for their product. The results are likely to differ, and of course you want to know how effective each channel and each...

service marketing, seventury, marketing research
Posted by Seventury | 4 May 2019

Marketing for Services is challenging. The rules of product marketing don’t apply and there are other factors to consider. In the service marketing industry, it is all about perception.   People One of the most obvious features of a service,...

Instagram
Posted by Seventury | 12 December 2016

We no longer need to address the importance of Social Media for businesses. Throughout the last few years’ social media channels have proven their branding value for companies. Where the number of active members on Twitter is currently declining, Instagram...

performance based advertising
Posted by Seventury | 12 December 2016

Performance based advertising is a form of marketing where all ads are bought per measurable action. Some examples of those actions are clicks, purchases or video views. Performance based marketing makes it easy to calculate the ROI (Return on Investment),...

Posted by Seventury | 24 September 2016

Like every child, I also was frequently asked: “what do you want to do when you grow up”. The answer to this was fairly easy to me: I wanted to become the director of Mona Toetjes (the biggest dessert brand...

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