Have you noticed that your Instagram feed looks a little different lately? Maybe your photos appear larger, or older posts seem to fade into the background. That’s no coincidence! Instagram has been gradually pushing the 4:5 format as the new...
Internet robots, spiders, web bots, crawlers. Bots are known by many names. But what are they exactly? Bots are little software programs that were created to perform elementary and repetitive tasks on the internet that are too time-consuming or dull...
Every brand sends a newsletter, places a branded content article on an external site or uses an influencer for their product. The results are likely to differ, and of course you want to know how effective each channel and each...
Performance based advertising is a form of marketing where all ads are bought per measurable action. Some examples of those actions are clicks, purchases or video views. Performance based marketing makes it easy to calculate the ROI (Return on Investment),...