Aaiko is a Dutch fashion brand based in Amsterdam. Aaiko wants to inspire women around the world with their creations. The collections are strong and feminine and the designs are stylish and unique.
Aaiko wanted to create more brand awareness and build a strong e-commerce store. The challenge was to grow in a shrinking fashion industry, ideally not just in the Netherlands.
The first step was to create a new online marketing strategy. After the first investigation, the target group turned out to be different than expected. We successfully set up video, Facebook, Instagram and Google campaigns for branding purposes and reached relevant audiences. Bringing out the Aaiko Suits You campaign is an example of this accomplishment.
