Challenge
Deblon Sports is a high-end fashion brand for women, founded in the Netherlands. While the brand had been running online campaigns for several years, true growth remained out of reach. Campaigns were active but underperforming: there was little testing, visuals didn’t resonate, and the channels failed to reinforce one another. On top of that, the website had technical issues and tracking problems, making it hard to gain clear performance insights.
What did we do?
In a time where many fashion brands were seeing a decline in e-commerce, we worked with Deblon to build a new, data-driven digital marketing strategy. This strategy was implemented across all digital touchpoints — from social and Google to CRM and the website. We restructured campaigns, improved creatives, and focused heavily on fixing performance tracking.
.
- Complete restructuring of advertising on Meta & Google
- New creatives (visuals & copy) tailored to the target audience
- Improved CRM strategy with smart flows and segmentation
- Technical optimisation of tracking & analytics
“Thanks to a clear strategy, consistent optimisation, and strong execution, Deblon has grown into a brand with serious digital power — not only in the Netherlands, but now also in Belgium and Germany.”
Result
- +104% growth in transactions
- +161% increase in revenue
- Live in 3 markets: The Netherlands, Belgium & Germany