Challenge

Donsje Amsterdam is an exclusive fashion brand offering shoes, clothing, and accessories for children aged 0 to 8 years. Although Google Ads were already active in more than ten countries, the campaigns couldn’t be scaled up without losing a strong return on ad spend (ROAS). Donsje wanted to review their international Google Ads to generate more revenue.

What did we do?

At the beginning of 2024, Seventury Marketing & Strategy took over the Google Ads account. We restructured the campaigns focusing on international scalability and better segmentation, while maintaining a strong ROAS. Additionally, Performance Max campaigns were adjusted and expanded to further increase reach and conversions.

.

  • Restructuring of international Google Ads campaigns
  • Optimization of targeting and bidding strategies
  • Expansion of Shopping & Performance Max campaigns
  • Focus on maximizing ROAS with controlled budget increase
“Thanks to the restructuring and optimization by Seventury, Donsje Amsterdam saw not only a strong revenue increase but also an impressive growth in ROAS. This allowed them to grow smartly across multiple markets.”

Result

  • +72% revenue growth via Google Ads
  • +61% budget increase
  • ROAS +168% on Performance Max campaigns
Seventury