Deblon Sports is a high-end fashion athleisure brand for women, founded in the Netherlands. While the brand had been running online campaigns for several years, true growth remained out of reach. In came Seventury, to make sure this brand got the online presence they needed and deserved!
Online advertising campaigns were active but underperforming for Deblon Sports: there was little testing, visuals didn’t resonate, and the channels failed to reinforce one another. On top of that, the website had technical issues and tracking problems, making it hard to gain clear performance insights.
In a time where many fashion brands were seeing a decline in e-commerce we started working with Deblon to build a new, data-driven digital marketing strategy. This strategy was implemented across all digital touchpoints: from social and Google to CRM and the website. We restructured campaigns, improved creatives, and focused heavily on fixing performance tracking.
