Donsje Amsterdam is an exclusive fashion brand offering shoes, clothing, and accessories for children aged 0 to 8 years. With an international presents and multiple flagship stores in Europe, they have a strong brand image and an incredible loyal group of customers.
Although Google Ads were already active in more than ten countries, the campaigns couldn’t be scaled up without losing a strong return on ad spend (ROAS). Donsje wanted to review their international Google Ads to generate more revenue.
At the beginning of 2024, Seventury Marketing & Strategy took over the Google Ads account. We restructured the campaigns focusing on international scalability and better segmentation, while maintaining a strong ROAS. Additionally, Performance Max campaigns were adjusted and expanded to further increase reach and conversions.
