NIKKIE is the successful fashion brand by Nikkie Plessen, a dutch celebrity, known from MTV Networks and RTL. The clothing is a mix of high-end clothing and streetwear.
NIKKIE’s goal was to improve the performance of their e-commerce channel, both via Google Ads and Social Media (Facebook & Instagram)
What did we do?
The NIKKIE Google account restructuring was done according to the new ‘best practice’ method by Google and international performance based agencies. This included the re-design of their campaigns, improving the detail level of adgroups and completely rewriting the adcopy. As for social media, all remarketing techniques were added and research was done into the best performing target groups and images.
- Target group Analysis
- Redesign of tracking & merchant center
- Restructuring Google Ads
- Advertisement Design
- Media buying Facebook & Instagram
“After our optimizations, the results were immediately visible in Google Ads with more purchases, while creating reduced costs per purchase”
- Increase of + 124% in online sales (first quarter 2019 vs first quarter 2018)
- Reduction in costs per conversion
- Inspiring images
- Increased conversion ratios