Nubikk

From start-up to scale-up: Case study Nubikk

Nubikk is a fashion-forward shoe brand from the Netherlands. The brand is characterized by their original designs and own style created for every identity. The shoes have a refined, urban style and are made from high-quality materials.

Challenge

Nubikk had one goal: to grow into an international shoe brand, both online and offline. They wanted to create a strong identity of their own. The use of all forms of digital marketing was paramount.

What did we do?

We started with a mix of branding and performance based campaigns in the Netherlands in order to build a marketing funnel. In the following year, we added Belgium, the United Kingdom and Germany. In the third year of our successful collaboration, we also added France, Spain and Scandinavia, making Nubikk a fully-fledged international brand!


  • All online media buying (Facebook / Instagram / Google / Pinterest / Tiktok / Videoland)
  • Copywriting of Performance Based Ads
  • Ad Design & video (stories)
  • Optimization of all ads in all countries
  • Creating a full funnel digital strategy

‘’Nubikk has undergone rapid growth, which has resulted in a sharp decrease in costs per conversion, with an increase in total (qualitative) traffic..’’

Result

  • Last year (in 2025): online orders from 50 countries!
  • 748% revenue increase during the partnership
  • Healthy full funnel strategy
  • Stable foothold in Europe

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