This is how you get more than 200.000 customers to share your content!

This is how you get more than 200.000 customers to share your content!

Posted by Seventury | 5 August 2020 | Advertising, Marketing
user generated content amorino

User generated content is like the holy grail of marketing. When you get customers to actively create and share content about your brand, it becomes an invaluable source of free advertising and PR on an ongoing basis.

We’ve all heard about the well-known examples of Starbucks or other hipster coffee places with  #instagramworthy interiors. But what if you make your product in such a way that people are so amazed that they highlight the product itself by taking a picture every single time?

A couple of years ago on one of my many travels, I came across an ice cream store called Amorino. There are a few things that I noticed while I was waiting in the gelateria:

  • There was a line (with genuine queue barriers) since it was always busy
  • The ice cream was good, but not exceptional
  • People in line were discussing which ice cream they were going to pick. But to my greatest surprise it wasn’t about the flavours, it was all about which colours to choose

When I saw the first ice cream cones come out, I finally understood why. Instead of having two scoops, the ice cream flavours were perfectly shaped, like the petals of a flower. For the most Instagram-worthy picture, it was imperative to pick the right colour as the base, combined with a different colour in the petals.

80% of the customers in the store made sure to photograph the ice cream cone, before even tasting the ice cream. That the content gets shared is apparent. While the brand has “only” 76K followers on their own social media account @amorinogelato , they have a massive amount of user generated content on #amorino with 100.000+ posts and 41.876 posts on #amorinogelato. And this is only on Instagram! If you would calculate all the pics on all social media, you’ll easily surpass an amount of 500.000. At an average of 150 followers per account, their content has a reach of around 7.500.000!

amorino icecreamuser generated content amorino

So next time you are trying to get users to share content about your product: Surprise them, amaze them, make it #instaworthy #foodporn and make sure it is so good that they’ll keep coming back for more!

Do you need help? Look no further. We’d love to help you with building a strategy for your brand. Contact us with any questions!

Related Posts

fashion digital marketing en advertising
Posted by seventury | 21 August 2020
So far I haven't said anything about Corona, something with “work hard in silence”… We work for many different clients, but a large part of them are active in Fashion.…
195 LikesComments Off on Entrepreneurship during Corona times. Time to reflect..
Ad Buying - Digital Marketing
Posted by seventury | 12 May 2020
When you are investing in online advertising there are many ad buying options. Every week new ways to purchase and structure ads are arising. We can…
193 LikesComments Off on Digital Marketing – Ad buying options
Posted by seventury | 25 June 2019
Internet robots, spiders, web bots, crawlers. Bots are known by many names. But what are they exactly? Bots are little software programs that were created to perform elementary and repetitive…
202 LikesComments Off on The Good, the Bad and the Bot
Do NOT follow this link or you will be banned from the site!