Challenge
Nubikk is a fashion-forward shoe brand from the Netherlands. Nubikk is characterized by their original designs and own style created for every identity. The shoes have a refined, urban style and are made from high-quality materials. Nubikk had one goal: to grow into an international shoe brand, both online and offline. They wanted to create a strong identity of their own. The use of all forms of digital marketing was paramount.
What did we do?
We started with a mix of branding and performance based campaigns in the Netherlands in order to build a marketing funnel. In the following year, we added Belgium, the United Kingdom and Germany. In the third year of our successful collaboration, we also added France, Spain and Scandinavia, making Nubikk a fully-fledged international brand!
.
- All online media purchasing (FB / INSTA / Google, RTL)
- Optimization of all ads in all countries (DE / BE / NL / UK)
- Copywriting of Performance Based Ads
- Design of ads & video (stories)
''Nubikk has undergone rapid growth, which has resulted in a sharp decrease in costs per conversion, with an increase in total (qualitative) traffic. ’’
Result
- + 212% growth in total traffic (in 2018 compared to 2016)
- -72% decrease in costs per conversion on FB (in 2018 compared to 2016)
