Challenge
Aaiko is a Dutch fashion brand based in Amsterdam. Aaiko wants to inspire women around the world with their creations. The collections are strong and feminine and the designs are stylish and unique. Aaiko wanted to create more brand awareness and build a strong e-commerce store. The challenge was to grow in a shrinking fashion industry.
What did we do?
The first step was to create a new online marketing strategy. After the first investigation, the target group turned out to be different than expected. We successfully set up video, Facebook, Instagram and Google campaigns for branding purposes and reached relevant audiences. Bringing out the Aaiko Suits You campaign is an example of this accomplishment. Due to successful campaigns, Aaiko’s brand awareness has grown significantly since the start of our collaboration in 2016!
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- Media strategy
- All online media purchasing (FB, INSTA, Google)
- Design of delivery vans and videos (stories)
- Optimization of all advertisements
- Copywriting of all advertisements
“The cross-media campaigns for the Aaiko collections have made a major contribution to Aaiko's brand awareness. Three times as much traffic and four times as many conversions have made Aaiko a leading fashion brand.”
Result
- + 215% growth in traffic
- + 307% growth in conversions
- + 253% growth in brand awareness
