Challenge
Natuurlijk Scharrelvlees (Natural Free Range Meat) is the only certified supplier of Dutch organic and free-range meat. Their main concern was the perception and branding of meat in the current market. It is their ambition to have their customers choose for great quality meat a few times a week instead of bad quality meat. Natuurlijk Scharrelvlees offers top quality, healthy meat for an affordable price while paying the utmost attention to animal welfare and the environment.
Target: grow category- and brand awareness, resulting in an uplift in top-of-mind awareness and actual sales
What did we do?
Conduct extensive qualitative and quantitative research to see what perception potential consumers and customers have of free range meat. From there we created a strategy for how this perception could be changed. This resulted in a complete redesign and strategic repositioning towards butchers selling free range meat. Some of the elements we tackled:
.
- Complete redesign of the Natuurlijk Scharrelvlees Brand
- New website (natuurlijk-scharrelvlees.nl)
- SEO Copywriting
- Photography
- Marketing material: bus stickering, logos, newsletters, business cards
- Promotion material for butchers: flyers, posters, stickers, bags, aprons, loyalty cards
“After the development and redesign of Natuurlijk Scharrelvlees, a 334% increase in website visitors was achieved!”
Result
- Optimized User Experience
- Improved content
- Inspiring images
- Website visits went up with +334% in 1 year!
