Challenge
The New School offers four-year HBO courses in Amsterdam. This program focuses on marketing, communication, creativity and entrepreneurship. Students are taught by teachers from the top of the business world, and are guided in small groups. This makes The New School very unique.
The goal of The New School was to become clearly visible online. More visitors had to visit the website, which had to result in more students.
What did we do?
Both the website experience and the Google Ranking of the website had to improve. To succeed in this, Seventury imporved the copywriting and UX of the website. By creating better SEO texts and guiding the visitor more clearly through the website, the website was ranked higher. Organic Traffic was stimulated as a result. Subsequently, we also boosted Paid Traffic (Google Ads). By means of the right bids, we succeeded in setting up well-performing branding and generic campaigns.
.
- Copywriting website
- UX experience website
- Google Ads (generic and branding campagnes)
Result
- +22% growth in total traffic (in 2018 compared to 2017)
- +77% number of registrations (in 2018 compared to 2017)
