What if you could drive 50% more revenue with the same ad budget?
A lot of companies set up campaigns and let them run without further optimization. Some agencies might test a different ad copy or swap out an image, but true, structured A/B testing? Surprisingly few do it. And that’s a missed opportunity.
Google and Meta know this too, which is why they’re using more and more AI tools to run constant A/B tests for you. While this can work for some brands, many fashion & lifestyle brands don’t want “random” combinations of text and images. Plus, these AI models work across platforms, optimizing for what generally works best. But that’s not always what’s best for a specific platform, and, frankly, their sample sizes are questionable (they must have missed the basics of statistics 😉 ).
At Seventury, we test a minimum of three different ad copy versions and six images in every social campaign. That means we’re analysing 18 different combinations. Why? Because not all images and texts perform equally well. The smallest change can make a huge difference in results.
The Impact of a Higher CTR
Let’s say you’re running a campaign with an average click-through rate (CTR) of 2%. That means 2 out of every 100 people who see your ad click on it. But what if you could smartly test and optimize to increase that CTR to 3%? It may sound like a small improvement, but practically speaking, it means you’ll get 50% more traffic to your website with the same ad budget. And that’s just the beginning.
Well-performing ads are rewarded by platforms like Meta and Google with a lower cost per click (CPC). This means not only are you getting more traffic, but you’re also paying less per click. It’s like a bonus for optimizing smartly.
What Does This Mean for Your Revenue?
Let’s assume you have an online store with a 2% conversion rate and an average order value (AOV) of €150. If you bring in 1,000 visitors with a 2% CTR, you’ll get 20 purchases. That’s €3,000 in revenue.
Now, if you increase the CTR to 3%, you’ll bring in 1,500 visitors with the same budget. With the same conversion rate, that means 30 purchases, or €4,500 in revenue. Without increasing your ad budget, you’ve generated 50% more revenue.
Testing is not a luxury, it’s a necessity
Many businesses see A/B testing as an extra step they can “add on.” We see it as an essential part of every successful campaign. Data never lies, and if you’re not testing, you simply don’t know what’s working best.
Want to see how we apply A/B testing in campaigns for fashion, beauty, and lifestyle brands? Get in touch with us and discover how you can make your marketing budget work smarter.
