What if you could drive 50% more revenue with the same ad budget? A lot of companies set up campaigns and let them run without further optimization. Some agencies might test a different ad copy or swap out an image,...
So far I haven't said anything about Corona, something with “work hard in silence”… We work for many different clients, but a large part of them are active in Fashion. An industry that has taken big hit hit. According to...
User generated content is like the holy grail of marketing. When you get customers to actively create and share content about your brand, it becomes an invaluable source of free advertising and PR on an ongoing basis. We’ve all heard...
When you are investing in online advertising there are many ad buying options. Every week new ways to purchase and structure ads are arising. We can imagine it starts to be a bit overwhelming, therefore we listed the most used...
Internet robots, spiders, web bots, crawlers. Bots are known by many names. But what are they exactly? Bots are little software programs that were created to perform elementary and repetitive tasks on the internet that are too time-consuming or dull...
Every brand sends a newsletter, places a branded content article on an external site or uses an influencer for their product. The results are likely to differ, and of course you want to know how effective each channel and each...
Marketing for Services is challenging. The rules of product marketing don’t apply and there are other factors to consider. In the service marketing industry, it is all about perception. People One of the most obvious features of a service,...
We no longer need to address the importance of Social Media for businesses. Throughout the last few years’ social media channels have proven their branding value for companies. Where the number of active members on Twitter is currently declining, Instagram...
Performance based advertising is a form of marketing where all ads are bought per measurable action. Some examples of those actions are clicks, purchases or video views. Performance based marketing makes it easy to calculate the ROI (Return on Investment),...
Like every child, I also was frequently asked: “what do you want to do when you grow up”. The answer to this was fairly easy to me: I wanted to become the director of Mona Toetjes (the biggest dessert brand...