How to start your Market Research
You want to invest in Marketing, change your strategy, or improve your product and service. However, you have no idea where to start. Who are your customers? What drives them? What do they think of your product/service? How can you improve what you offer, and make it better? Questions like this are the first and most important step in formulating a viable strategy for your company and brand. And therefore, you would like to get some answers!
Formulating the research questions
Together with you, we’ll sit down and discuss the issues you run into as a company. Which data do you have and what is missing? What are the blind spots? And how do you fill in the blanks? We’ll help you formulate the key research questions and decide on the best way to find answers to the questions. Whether it is a quantitative research by means of a questionnaire, or a qualitative research by means of interviews with experts or focus groups with customers.
Panel – Respondents
Depending on your product, service, country and (desired) customers, we will help you find the best possible panel. Unlike a lot of other market research companies, we don’t have our own panel. We don’t believe in “one size fits all”. For questionnaires, we program in one of the most widely used tools in the world (Qualtrics), which allows us to work with the best consumer panels all over the world, selected depending on your needs and your requirements.
Analysis and Recommendations
After formulating the research questions, programming the questionnaires, and finding the best respondents, the next step is the analysis of the data. Seventury provides its clients with clear and understandable facts and figures. No hard to read charts or data without interpretation or explaining the correlation. We provide you with real and usable insights, including a management summary and recommendation for the next steps.
Want to know more? We invite you to have a cup of coffee with us. Or have a look at one of our case studies!
THREE REASONS TO WORK TOGETHER
WE REACH FOR THE STARS
Your goals are our priority. We stand for quality and excellence and make sure you work with the best in the business, without spending too much.
WE ARE QUICK ON OUR FEET
Our way of thinking is fast and flexible. The size of our company enables us to quickly get up to speed, level and pivot along with you.
WE GET THINGS DONE
Building from scratch and making things happen only works when well thought-through and planned. We are project-minded and work with realistic accountability.
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